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10/2/2005
Sony Media Software and Corel Form Strategic Partnership to Release Joint Digital Imaging and Video SolutionsSony |
Sony Media Software and
Corel Corporation today announced a new strategic partnership to deliver even
greater capabilities, ease-of-use and value to consumers interested in
exploring digital media creation and production. The companies' co-marketing
and co-bundling programs will combine Sony's video editing and multimedia
expertise with Corel's renowned graphics and digital imaging software to
deliver easy-to-use, affordable solutions that offer video production, photo
editing and management and DVD creation all in one box.
The Sony-Corel partnership has produced two new Windows-based bundles that
will be available in time for the 2005 holiday season: Visual Creation
Studio and Visual Creation Studio Pro. The bundles will leverage the
newest versions of Sony's award-winning Vegas Movie Studio + DVD and Vegas
Movie Studio+ DVD Platinum Edition which provide powerful, cost-effective
media tools that transform the PC into a complete media production studio.
Both products will allow consumers to edit movies, create entire videos and
author DVD's using a simple Windows drag-and-drop interface. The bundles will
also feature two new digital imaging software solutions from Corel -- Corel
Paint Shop Pro X digital image editing software and Corel Photo Album 6, which
allows users of all levels to download, organize, edit, share and protect
their favorite photos quickly and easily.
Targeted at consumers, the Visual Creation Studio software will combine
Sony's Vegas Movie Studio + DVD with Corel's Photo Album 6 to create the
easiest way to manage, edit and share digital photos and videos. Designed for
advanced hobbyists and semi-professionals, the Visual Creation Studio Pro will
combine Sony's Vegas Movie Studio + DVD Platinum Edition, which supports
everything from DV (digital video) to HDV (high-definition video) formats,
with Corel's Paint Shop Pro X to deliver powerful video production, photo
editing and DVD in a single solution.
There is an enormous demand for easy-to-use tools that manage, edit and
share video and digital images among consumers and advanced hobbyists
worldwide, according to Blaine Mathieu, General Manager, Digital Imaging at
Corel. "Through our extensive customer research, we know that consumers and
hobbyists are looking for more approachable, easier to use software that
offers better value by enabling them to easily accomplish specific tasks -- in
this case, editing and managing photos and videos -- without any prior
training or experience required. As the world's premier consumer electronics
brand, Sony is already fulfilling this demand with professional-quality video
and audio editing programs that are both powerful and accessible for the mass
market. Corel's collaboration with Sony will extend these capabilities to an
even larger customer base."
"As Sony continues to introduce new and innovative cameras for video and
still image photography, we feel that our new software bundles fulfill the
demand consumers have for single-sourced, practical and affordable solutions
for photo editing, video creation and DVD authoring. We are excited about our
partnership with Corel and our shared vision to deliver applications that
enable consumers to truly take control of their entertainment creation
experience," said Brad Reinke, senior vice president, sales and marketing,
Sony Media Software "Our partnership with Corel will provide PC users with a
complete suite of products that will transform their media into lasting
memories that can be archived or shared with family and friends."
Mass market adoption of video and digital imaging solutions has
accelerated dramatically as more multimedia-aware consumers discover
easy-to-use, accessible tools, according to Ed Lee, an industry analyst
covering the digital media sector for InfoTrends, a Weymouth, MA-based market
research firm. "25 million video capture devices and 20 million digital
cameras were sold in the US alone in 2004 and these figures continue to grow.
The Corel-Sony partnership will finally bring accessible, affordable
professional-quality video and digital imaging solutions to consumers and
hobbyists eager to take their entertainment creation experience to the next
level."
Pricing and Availability
Visual Creation Studio will carry a suggested retail price of $129.95 and
Visual Creation Studio Pro will be available for a suggested retail price of
$199.95. Both products will be widely available at major U.S. retailers and
resellers beginning in November. The bundles will also be available at
Corel's website (http://www.Corel.com) and Sony's website
(http://www.sony.com/mediasoftware) at that time.Sony Media Software and
Corel Corporation today announced a new strategic partnership to deliver even
greater capabilities, ease-of-use and value to consumers interested in
exploring digital media creation and production. The companies' co-marketing
and co-bundling programs will combine Sony's video editing and multimedia
expertise with Corel's renowned graphics and digital imaging software to
deliver easy-to-use, affordable solutions that offer video production, photo
editing and management and DVD creation all in one box.
The Sony-Corel partnership has produced two new Windows-based bundles that
will be available in time for the 2005 holiday season: Visual Creation
Studio and Visual Creation Studio Pro. The bundles will leverage the
newest versions of Sony's award-winning Vegas Movie Studio + DVD and Vegas
Movie Studio+ DVD Platinum Edition which provide powerful, cost-effective
media tools that transform the PC into a complete media production studio.
Both products will allow consumers to edit movies, create entire videos and
author DVD's using a simple Windows drag-and-drop interface. The bundles will
also feature two new digital imaging software solutions from Corel -- Corel
Paint Shop Pro X digital image editing software and Corel Photo Album 6, which
allows users of all levels to download, organize, edit, share and protect
their favorite photos quickly and easily.
Targeted at consumers, the Visual Creation Studio software will combine
Sony's Vegas Movie Studio + DVD with Corel's Photo Album 6 to create the
easiest way to manage, edit and share digital photos and videos. Designed for
advanced hobbyists and semi-professionals, the Visual Creation Studio Pro will
combine Sony's Vegas Movie Studio + DVD Platinum Edition, which supports
everything from DV (digital video) to HDV (high-definition video) formats,
with Corel's Paint Shop Pro X to deliver powerful video production, photo
editing and DVD in a single solution.
There is an enormous demand for easy-to-use tools that manage, edit and
share video and digital images among consumers and advanced hobbyists
worldwide, according to Blaine Mathieu, General Manager, Digital Imaging at
Corel. "Through our extensive customer research, we know that consumers and
hobbyists are looking for more approachable, easier to use software that
offers better value by enabling them to easily accomplish specific tasks -- in
this case, editing and managing photos and videos -- without any prior
training or experience required. As the world's premier consumer electronics
brand, Sony is already fulfilling this demand with professional-quality video
and audio editing programs that are both powerful and accessible for the mass
market. Corel's collaboration with Sony will extend these capabilities to an
even larger customer base."
"As Sony continues to introduce new and innovative cameras for video and
still image photography, we feel that our new software bundles fulfill the
demand consumers have for single-sourced, practical and affordable solutions
for photo editing, video creation and DVD authoring. We are excited about our
partnership with Corel and our shared vision to deliver applications that
enable consumers to truly take control of their entertainment creation
experience," said Brad Reinke, senior vice president, sales and marketing,
Sony Media Software "Our partnership with Corel will provide PC users with a
complete suite of products that will transform their media into lasting
memories that can be archived or shared with family and friends."
Mass market adoption of video and digital imaging solutions has
accelerated dramatically as more multimedia-aware consumers discover
easy-to-use, accessible tools, according to Ed Lee, an industry analyst
covering the digital media sector for InfoTrends, a Weymouth, MA-based market
research firm. "25 million video capture devices and 20 million digital
cameras were sold in the US alone in 2004 and these figures continue to grow.
The Corel-Sony partnership will finally bring accessible, affordable
professional-quality video and digital imaging solutions to consumers and
hobbyists eager to take their entertainment creation experience to the next
level."
Pricing and Availability
Visual Creation Studio will carry a suggested retail price of $129.95 and
Visual Creation Studio Pro will be available for a suggested retail price of
$199.95. Both products will be widely available at major U.S. retailers and
resellers beginning in November. The bundles will also be available at
Corel's website (http://www.Corel.com) and Sony's website
(http://www.sony.com/mediasoftware) at that time
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